The Love Witch’s psychedelic cotton-candy aesthetic.

When I feel like trash, I watch The Love Witch. There’s something so cathartic about a dreamy, rose-tinted tragedy with witches and sex. Horror and feminism have always felt like the perfect pairings, the white wine to my proverbial seafood, and I need that campy 60s occultism to lift my spirits.

The Love Witch and her beloved aesthetic

After her husband dies a suspicious death, witch and incurable romantic Elaine escapes to California to pursue true love. Her attempts are fraught with the occult, violence, death and blue eyeshadow, blending the camp of B movies with feminist cinematic perspectives. The film has a potent aesthetic power, enchanting audiences with costumes, set design and acute attention to detail. The films male characters are entranced with Elaine, as are we.

It’s not just that we want to live in her bohemian apartment, or pull off her wardrobe, complete with perfect eyeliner and luxurious hair (though we definitely do) – its the understated power and narcissism that she embodies. Not unlike the quiet terror of classic movie monster Michael Meyers, Elaine is ruthless in pursuing her goals. There is a terror in watching her ignore once passionate obsessions, leaving them to perish without her love.

Elaine utilising the occult to sway her love life.

Witch Bitch

The Love Witch’s protagonist Elaine is a seductive and intriguing anti-hero, seemingly far more cunning and intelligent than the people around her yet she only seems to focus on finding a boyfriend. However this does little to diminish her autonomy and power. She is not love-crazed because she is a woman, or a nymphomaniac, or searching to sacrifice a man. She does it because its what she wants.

Inverting the ideas of the witchy sexpot to produce something honest is both feminist and, plainly, good writing. The Love Witch offers an alternative to horror’s aversion to feminine women, creating a character that is powerful, dangerous and traditionally female.

Four out of five Cthulhus.

4 out of 5 stars (4 / 5)
About the Author

I am a writer located in Melbourne, Australia that works as a freelance writer, artist, curator, historian and podcaster. I am interested in philosophy, sexuality, art history, curating and feminism. I write personal essays, academic reviews and studies as well as poetry and short fiction. My writing practice relies on passion, humour and vulnerability. I am an absolute horror movie nut. I believe it spawns from being an extremely scared child who could barely be around Halloween decorations let alone watch The Exorcist. But for some reasons I would still read the Wikipedia plots of these films as well as staring at the horror section at our local Blockbuster as if it could come alive and attack me as a singular genre. When I eventually watched Paranormal Activity at fifteen (my first watched horror movie), I realised that nothing in cinema could match my manifested childhood fear and instantly fell in love with the genre. My adult fears are far more abstract now like failure and dying alone. My favourite horror film is The Texas Chainsaw Massacre (which I've written entire academic essays on for my art history degree), with close runners up being The Exorcist, The Shining, Taxidermia and Train to Busan. I am also a true crime and conspiracy aficionado and the resident expert on all things spooky for my friends and family.

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