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Swissploitation 101

Swissploitation is a word one doesn’t think too much about. Of all the exploitation (I hear Brannyk likes BigfeetSploitation!) we’ve covered, I don’t think the Swiss ever came up in a staff meeting–then came Mad Heidi (2022).

Welcome to the wild and wacky world of Mad Heidi 2022! This Swiss film, funded by an enthusiastic crowd, takes you on a rollercoaster ride of cheesy goodness. Starring Casper Van Dien and boasting a unique visual style, Mad Heidi certainly delivers on its promise of mindless escapism. In this article, we’ll dive into the film’s strengths, weaknesses, and the ultimate journey of its kick-ass protagonist, Heidi. So grab your snacks and beers, and let’s get ready for an adventure in the Swiss Alps!

Mad Heidi with blood all over her and the alps in the background.

They crowdfunded?!

Before we embark on our exploration of Swissploitation, it’s important to acknowledge Mad Heidi’s independent and crowd-funded nature. This disclaimer sets the stage for the film’s visual effects, which may not be on par with Hollywood blockbusters. It’s not going to make Michael Bay sweat over losing his job, but it’s not exactly what you’d think of as low budget. This isn’t Rollergator, more like Rollerball. While noticeable, these visual flaws don’t detract from the passion that shines through the screen. Mad Heidi embraces its independent spirit and presents a unique and charming visual style that adds to its overall appeal.

Truth be told, I watched this movie first before finding out the backstory. The acting, set, design, and concept push this movie well beyond what most would think ‘crow funded’ will produce. This goes to show maybe a good idea (and a little luck) can still score a hit on the silver screen.

Swissploitation at its finest-- a cartoon girl melting a surprised looking white chocolate rabbit with a flame thrower
Jim’s pretty sure this was the storyboard for Mad Heidi

The Changing Accents and Van Dien’s Presence

One of the quirks of Mad Heidi is the inconsistent accents throughout the film, particularly with Casper Van Dien’s character. With Van Dien seemingly changing accents in every scene, it can be a bit distracting. However, this inconsistency doesn’t overshadow the film’s entertainment value. Van Dien’s presence adds a certain charisma to the story, making it easier to overlook the occasional accent slip-ups–if they are slip-ups. I am not 100% on Van Dien not doing this on purpose. Sure, maybe the movie was shot in parts spread over a long time and he simply forgot his accents, but Van Dien is known to be a great actor who takes craft seriously. I think this is just part of the ‘Swissploitation’ experience. It’s a way to make fun of the movies that have done rather horrible accents (on purpose like Inglorious or on accident like well..Inglorious).

Heidi’s Transformation and Revenge

Heidi’s journey from innocence to a kick-ass fighting force is the heart of Mad Heidi. While the film spends a considerable amount of time on her transformation, some viewers may feel that it delays the satisfaction of seeing her seek revenge. From the early minutes of the film, it becomes clear that Heidi’s ultimate arc will involve her taking on the cheese fascists (god, I wish there were a sequel that dealt with Bratzis!), but the wait for her to kick some serious butt can feel a tad too long. When I say a tad too long, I mean maybe 10 minutes not an entire act. Maybe the editing can get tighter and maybe, again, like Dien’s accent, this is part of the ride. Nevertheless, when the moment arrives, it’s a truly gratifying experience that makes up for the delay.

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A Perfect Lazy Sunday Escape

Mad Heidi is the perfect film for a lazy Sunday evening when you’re in the mood for some mindless escapism. Its over-the-top characters, cheesy humor, and action-packed sequences allow you to switch off your brain and simply enjoy the ride. So gather your friends, grab some snacks and beers, and immerse yourself in the madness of Mad Heidi! You truly can’t miss with this film. It’s a great gem and you can thank me for it later.

Conclusion

Mad Heidi 2022 is a crowd-funded and independently made film that manages to captivate with its unique visual style and passionate storytelling. While it may have some noticeable visual flaws and the occasional accent slip-up, the film’s charm shines through. Heidi’s transformation from an innocent girl to a kick-ass fighter is a journey worth experiencing, even if it takes a bit longer than expected. So, if you’re in the mood for a fun and entertaining Swiss adventure, Mad Heidi is the film for you. Sit back, relax, and let the cheesy madness unfold before your eyes!

4 out of 5 stars (4 / 5)

Want to snag a copy of the Swissploitation classic? Click on through!

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Movies n TV

Goosebumps, The Haunted Mask

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Episode two of Goosebumps was honestly more fun than the first. It was dark, funny, infuriating and wonderful. Best of all, it has a killer twist ending.

Let’s discuss.

The story

Based loosely on the 1993 story of the same name, The Haunted Mask begins sort of partway through the first episode.

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Cover of R.L. Stine's The Haunted Mask.

We’re introduced to a character we haven’t seen much of so far, named Isabella.

Isabella’s life doesn’t seem great. She’s all but invisible at school. She is responsible for taking care of her little brother. It seems like her only real joy is bullying people online. She was the person who tried to get Allison’s party canceled by sending the invite to her parents. Why? Because she is a very unhappy person.

Despite trying to get the party canceled, she decides to go anyway. At the Biddle house, a voice calls her down to the basement. There, she finds a mask.

The mask inspires her to do wild things. She wanders around the party, flirting with everyone. And she has a great time.

Several days later, after Isaiah breaks his arm, Isabella brings an expensive drone to school to get shots of the football team’s practice. Unfortunately, Lucas breaks it fooling around. And Isabella, tired of being ignored, says some awful things to him.

When her mother grounds her because she took the drone without asking, the mask compels her to do some awful things.

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What worked

I would first like to talk about the storytelling structure in this season. It appears that we’re going to be getting the events of Halloween night multiple times, from multiple points of view.

Ana Yi Puig in Goosebumps.

I love this structure. It’s unique, and it allows for more mystery in a shorter period. It’s also more complex, showing just how much madness was happening, while just showing one part of the story at a time.

Another thing I appreciated was the evolution of the character Lucas.

On one hand, it’s easy to be angry at Lucas. Even if he thought the drone belonged to the school, it’s still kind of a selfish move to break it.

But Lucas just lost his father. We don’t know how yet, but we know from Nora that his death caused Lucas to start doing things like jumping on drones and skateboarding off the roof from his bedroom window.

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We all mourn differently. Losing a parent as a teen is awful. So while we can all agree that he’s being a problem, he’s also being a sad kid working through something hard.

And the same can be said for Isabella.

Look, we still don’t know what the adults of this town did to make Harold Biddle haunt them. But we do know that these parents are messing up in all sorts of other ways. And Isabella is suffering from parentification. She’s being forced to play mom at home while being ignored by her classmates at school. Even without the mask, I could see her lashing out and trashing the house.

Finally, I love Justin Long in this series. His visual comedy was fantastic here, as he falls through the hallways. But he also manages to be scary as hell. His creepy smile and jerky movements are enough to make anyone’s skin crawl. I honestly can’t think of a living actor who could have played this better.

What didn’t work

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If I have one complaint about this episode, it’s the music. It’s not terrible, but it’s not great. Every song seems like it’s just screaming what the characters are thinking. Which isn’t really what I’d consider the point of a soundtrack.

Maybe it’s just a curse on RL Stine. None of his projects can ever have good soundtracks aside from the theme song.

Unlike the original Goosebumps series, there were moments in this episode that did startle me and unnerve me. Which is wonderful. And while it’s still clearly for kids, it’s something anyone can sit down and enjoy. I’m very excited for the rest of the season. But what do you think? Let us know in the comments.

4.5 out of 5 stars (4.5 / 5)

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If you’re a fan of my work, please check out my latest story, Nova, on Paper Beats World. New chapters launch every Monday, Wednesday, and Friday.

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Movies n TV

Goosebumps Say Cheese and Die

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Released in 2023, Goosebumps is the latest in a line of content based on the insanely popular children’s book series with the same name. And if you’re here, I’m guessing I don’t have to tell you a lot about Goosebumps. Most horror fans are at least passingly aware of the colorful covers, dark plotlines, and surprise twist endings. Some of us even have a few of the original books lying around.

For nostalgia.

Cover for Say Cheese and Die, Goosebumps number 4.

With so many good and bad versions of the original stories floating around, I was unsure how to feel about this brand-new series. I was sure, however, that I had to watch all of it. Especially with the infamous Slappy appearing so prominently in the advertising.

So, how was the first episode?

The story

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We start this episode with a flashback to 1993, and a young man named Harold Biddle. We don’t spend a lot of time with him. He comes home from school and goes right to the basement. There he starts writing some concerning notes in his journal. This is interrupted when a fire consumes the basement, killing him.

We then flash forward thirty years to the real start of our story. The Biddle house has just been inherited by a man named Nathan Bratt, played by the delightful Justin Long. He adores the place but is less than thrilled when a bunch of teens crash it for a Halloween party.

The teens end up not being thrilled either.

Now we come to our real main characters, Isaiah, Margot, Allison, and James. It is the four of them that planned the ill-fated party.

Zack Morris in Goosebumps

While in the house, Isaiah finds a Polaroid camera. He starts taking pictures of his friends, only to find that they don’t come out right. One of them, Allison, shows her on the ground in the woods, terrified for her life. Another shows Margot in a panic next to a snack machine.

Of course, it doesn’t take a genius to figure out that he eventually sees both of the girls in those exact situations. The real trouble comes when Lucas takes a picture of him, and it shows him on the football field, horribly injured.

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All of these near-death experiences seem to be caused by the flaming spirit of Harold Biddle. And it soon becomes clear that the adults of the town likely know more than they’re willing to tell about what went down at the Biddle house thirty years ago.

What worked

For someone who grew up with the series, and is therefore of a certain age, the first scene of the episode was a lot of fun. It oozed 90’s vibe in a way that’s immediately recognizable to most, and familiar to my generation. Well, insomuch as wearing flannel and coming home to an empty house is the pinnacle of being a 90s kid.

It was also fun for the constant references to books in the original series. Blink and you missed them, but I saw the Cuckoo Clock of Doom, Haunted Mask, and Go Eat Worms. These make sense, as they each have their episode this season. But I’m sure I missed a few. Please let me know in the comments.

That was a lot of fun for someone who grew up with the series. But it wasn’t so constant and all-consuming as to distract from the story. Someone could have never read a Goosebumps book in their lives and just enjoy this episode of television.

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More importantly, younger viewers can watch this and feel like it’s for them. The main characters aren’t the parents, they’re the kids. And it’s clear even in this first episode that, even if it was the grownups who caused this horror, it’s going to be the kids that fix it.

This is a series that is for kids. And that’s great. It’s introducing a whole new generation to a series in a way that feels like it can be theirs just as much as it was ours when we were kids.

What didn’t work

All that being said, the story also felt a little dumbed down. A little too predictable. There was one line that particularly irritated me in this regard. When Nora goes to see Isiah’s dad in the hospital, she just flat-out says, “The children will suffer for the sins of the fathers.”

Not only is that just a bad line, it’s also a lazy one. It’s awkward and unrealistic. People simply do not talk that way. And we frankly didn’t need this information dropped on us. It was pretty clear during the football game that at least some of the grownups in town were going to be involved with this when we saw Nora recognize what was happening to Isaiah and try to stop the game. Kids are smart. They would have figured this out by themselves.

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It’s also a really tired trope. Freddy and Jason after all, are both killing young people for the sins of their parents. It was a big part of the storyline in Hide. And while I get that this might feel relevant to the next generation who are all paying for the mistakes of Boomers that Gen X and Millennials have not done enough to solve, it’s also a bit lazy. I just feel like, if this is going to be our main story, it could have been a better one.

But this isn’t to say I didn’t enjoy this episode. Overall, it was a fun start that left me with lots of questions. I’m excited to see where the rest of the season takes us.

4 out of 5 stars (4 / 5)

If you’re a fan of my work, please check out my latest story, Nova, on Paper Beats World. New chapters every Monday, Wednesday, and Friday.

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Book Reviews

The Dead Take the A Train Review: Queer Magic and Monster Mayhem

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“Julie crawled onto the table, straddling her intern, both hands around the knife. She torqued it downward, cursing. Brad shrieked harder.” -pg 57, The Dead Take the A Train by Cassandra Khaw & Richard Kadrey

The Dead Take the A Train is the first book in a duology by authors Cassandra Khaw and Richard Kadrey. It was published in 2023 by Tor Nightfire (like the Scourge Between Stars, which I reviewed here). I was not previously familiar with Kadrey’s work, which most notably includes the Sandman Slim series. However, I was introduced to Khaw through The Salt Grows Heavy (review here), which I absolutely adored in all its twisted, gory glory. Therefore, I was thrilled to pick-up The Dead Take the A Train, which promised similar heart in a modern cosmic horror package.

In The Dead Take the A Train, a magical fixer named Julie must hunt down eldritch monstrosities threatening the lives of those around her. To do this, she has to go up against her shitty ex, a questionable angel, finance executives, and her own sobriety. When an old friend shows up, Julie is terrified to find herself making a retirement plan that doesn’t involve getting murdered by a demon.

The Dead Take the A Train is reminiscent of N.K. Jeminsin’s The City We Became, with both featuring queer characters tackling eldritch horror plots in New York City. In the same way, the novel was reminiscent of a gorier version of Dimension 20’s Unsleeping City actual play series. However, it clearly carves out a space for itself among the droves of cosmic-horror inspired love letters to New York City. For one, it is mostly unconcerned with borough beef, which (not to sound like a curmudgeonly Midwesterner), is so refreshing. The book also has a relatively novel way the world works, which helps it stay memorable.

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Overall, I really liked The Dead Take the A Train. First off, the characters are fun and easy to root for. Julie is a mess in pretty much every aspect, but her bad decisions are understandable and she is charismatic. Her romance with her friend, Sarah, also serves to make Julie more likable. It helps that the villains are so easy to hate too. What’s not to hate about rich Wall Street assholes engaging in human sacrifice? Speaking of which, I liked the juxtaposition of corporate Wall Street and cosmic cultists. The actions taken were evil, but more importantly, they were just business.

The prose was flowery, but not quite as much as in The Salt Grows Heavy. So, if you struggled with Khaw’s other works for that reason this may be a much easier read. Personally, I enjoyed the prose in both. There is quite a bit of gore in The Dead Take the A Train, but I didn’t find it to be overwhelming. I think you could still enjoy the book if you don’t love gore, though maybe not if you have a weak stomach.

One of the largest issues I have with The Dead Take the A Train, is the lack of clarity in power levels of the various characters. Especially since all their forms of magic work in different ways, it is sometimes unclear the level of danger present. This can also sometimes create room for plot holes. For example, Julie has a friend who is tapped into anything and everything happening online. This is an absurdly powerful ability (and is used as such). But there were moments where the main conflict probably could have been avoided or solved using that power. It also felt odd that no one else in this thriving magic community felt strongly about stopping a world-ending catastrophe. Because of this, the magic underground of NYC could feel smaller than I think was intended.

Having been familiar with Khaw’s work previously, The Dead Take the A Train clearly feels like a mix of Khaw’s style with someone else’s. This could be a boon or a hindrance, depending on your view of Khaw’s distinct prose and storytelling. Either way, if you are interested in learning more about the process or the authors, check out the interview they did for SFF Addicts Podcast!

Cassandra Khaw and Richard Kadrey on the SFF Addicts Podcast

I recommend The Dead Take the A Train, especially for those who are fans of modern urban eldritch horror. The book is an even bigger steal if you are looking for danger, gore, and queer characters. Check it out! And keep your eyes peeled for the next book in this duology. 

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[USR 4.2]

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